FALL 2027 | COLUMBIA SPORTSWEAR | ICONs collection

40 years ago, the Whirlibird Jacket was created and named for the first helicopter‑skiing pilots who opened access to the rugged Bugaboo Mountains in British Columbia. Their propellers sent snow swirling through the frozen air as they carried skiers into untouched terrain—an energy that has defined the Whirlibird since the beginning.

With forty years of history, the Whirlibird is more than a jacket. It’s a living legacy, shaped by daring pilots, untamed mountains, and colors that honor its history while adapting to any moment.

To mark this milestone, our color palette reached back through time, drawing inspiration from one of the original 1987 colorways—a palette born when ski culture was bold, energetic, and unafraid to experiment. That heritage pulse still beats in the jacket’s bright, expressive tones.

Just as the 4‑in‑1 Whirlibird embodies versatility on the mountain—adaptable, dependable, and ready for whatever the weather decides—this color palette carried the same duality. In one moment, it radiates with confident, vibrant colors; in the next, it flips into the grounded neutrality and timeless wearability of navy.