Will leather goods - Give will update

Objective: Add a selection of more mature colorways to appeal to a wider age range.

The Give Will collection was originally marketed to kids, but with the rise of casual everyday backpacks such as the Fjall Raven Kanken Pack, we wanted to expand our color offering to appeal to wider age range. In exploring this idea, I wanted to keep a youthful feeling, while also maturing the end product. In the end, I proposed 2 options; an option that would use current developed and approved fabric colors, and and offering that would use 4 added fabric colors. Incorporating these more ‘toned-down’ and neutral options really made an impact to sales and the consumer.